Authors

Editorial standards

Sources first
Claims about how Instagram ranks content come from what Instagram has published itself, such as its ranking explainers. Where Instagram has not said something, we say so.
No invented numbers
We do not quote engagement rates, growth figures or case studies we cannot back up. Example orders in our guides are labelled as examples.
Honest about our own services
When a guide mentions a service we sell, we explain what it does, what it does not do and the platform rules that apply.
Corrections
If a platform changes how something works, or a reader spots a mistake, we update the article and change its updated date. Send corrections through our contact page.